Portfolio Target Audience
Target Audience #1 - Educationalists
Paula is a 59 year old female working as an External Examiner for Edexcel. She works part time earning approximately £7,000 per year. She is an intermediate web user who goes online every other day and accesses the internet from home. Paula enjoys spending time with her grandchildren and going to the gym to keep fit. She uses Internet Explorer 6 as a web browser and has a 2MB broadband connection. Her monitor is 15inch and has an 800 x 600 screen resolution. She mainly goes online to check her emails and to do online clothes shopping. Her favourite websites are Monsoon and Next where she spends roughly £60 per month on new clothes.
Target Audience #2 - Industry Professionals
Patrick is a 42 year old male who works as a Technical Operations Manager for a Web Design company based in Doncaster. He earns £40,000 per year and has a company car. He is an advanced web user who accesses the internet every day except weekends for approximately 8 hours. He enjoys keeping up to date with the latest technologies in the interactive media industry and regularly attends courses to further his knowledge. He is a keen sports fan and has been a season ticket holder at Doncaster Rovers F.C. for over 20 years. He enjoys spending time with his wife and children and regularly takes them on days out. Patrick mainly accesses the internet from work and uses Firefox 2.0 as a web browser. He has an 8mb wireless connection and uses a 17inch widescreen monitor with screen resolution set at 1024 x 768. Patrick accesses the internet to catch up with the news headlines on BBC, sport headlines on Sky Sports and to order books and DVDs online at HMV. He regularly spends around £100 per month shopping online.
Target Audience #3 - Potential Clients
Julie is a 32 year old female who is a self employed mobile Beauty Therapist. She has just started up her business and requires a website to market the services and prices of her company. As her business is in its infancy she does not have a set wage and simply takes home whatever profit is left after paying her overheads. She is a novice web user who has recently bought a PC and is beginning to learn the basics to enable her to go online and check her emails. Once she has gained more experience she will go online once a week. Julie enjoys going shopping on a weekend and meeting her friends for a drink on a Saturday night. She will access the internet from home using Internet Explorer 7 as a web browser and will have a 2MB broadband connection. She will use a 17inch monitor set to a 1024 x 768 screen resolution. She currently doesn’t shop online but when she becomes confident in using the internet she will spend around £50 per month on cosmetics at Boots.